“Hands on, minds on, hearts on!” At ZOOM Children’s Museum Vienna, children are welcome to ask questions, to touch and to feel, to examine and to play to their hearts’ desire. At ZOOM, children explore the world with all their senses, on their own or in small teams. In their own individual way, they zoom in on objects and situations and, by doing so, find out about themselves and discover their own skills, abilities and creativity. In ZOOM’s exhibitions and workshops, the children playfully acquire sensory impressions and emotive experiences, which set learning processes into motion and allow them to acquire new knowledge. In contrast to museums for adults, ZOOM invites children to touch and try out exhibits and, through the sense of touch, take possession of the world. Play comes first at ZOOM and makes learning an individual process enhancing childrens creativity.